BRANDED CALLING SUMMIT Overview
The SIP Forum Presents:
The Week of April 7th, 2025
Please note registrations for the BRANDED CALLING SUMMIT webinars will officially open in mid-March 2025 (roughly three week before the event begins). For those of you who are registered Participant Members of the SIP Forum and/or are past attendees of previous SIP Forum events, you will receive notification via relevant mailing lists when registrations go live.
If you are not a registered Participant Member or are not sure if you are subscribed to any SIP Forum mailing lists, you may request notification by sending an email to brandedcallingsummit@sipforum.org or by calling +1-203-829-6307.
For more information about the BRANDED CALLING SUMMIT, and our upcoming SIPNOC 2025 conference, slated for September 16-18, 2025, please visit the SIPNOC 2025 Overview webpage and/or contact Marc Robins, SIP Forum President and Managing Director, at marc.robins@sipforum.org
Introduction
Presented by the SIP Forum, the BRANDED CALLING SUMMIT 2025 is a special virtual conference focused on the exciting new breed of Branded Calling communications services in the marketplace that promise to add dramatic increases in value, trust and transparency to business-to-consumer communications.
This next iteration of the SIP Forum’s acclaimed virtual SUMMITS will feature a series of free-to-attend webinars, presented by the experts and companies leading the development of branded calling telecommunications services, the authors and contributors of enabling RCD (Rich Call Data) standards work, thought leaders on the critical role of identity verification, KYC and call vetting in the branded calling ecosystem, and key government regulators.
Quick Links
- Laser Focus on Branded Calling in the Telecommunications Industry
- Who Should Attend the BRANDED CALLING SUMMIT?
- BRANDED CALLING SUMMIT Topics
- BRANDED CALLING SUMMIT Registrations
- BRANDED CALLING SUMMIT Sponsors
- Become a BRANDED CALLING SUMMIT Sponsor
- For More Information
Focus on Branded Calling in the Telecommunications Industry
Branded Calling is an exciting, new class of communications services that allow businesses to brand their outbound communications with additional context in the caller ID so call recipients can know and trust who’s calling.
In addition to business name and number, additional call information can include a logo, reason for the call, and a check-mark indicating the call has been authenticated and not spoofed.
The stage is set for Branded Calling to become an important new component of voice calls to mobile numbers, creating additional layers of trust and security to the calls that business make to their customers.
Instead of the standard and limited caller ID information of caller name and number, branded calls can include up to 32 characters to describe the nature of the call.
And thanks to the associated RCD (Rich Call Data) standard developed within the SIP Forum/ATIS IP-NNI Task Force (and which is part of the STIR/SHAKEN Call Authentication Framework), Branded Calls are also able to offer graphics in the form of logos and other rich data in the caller ID.
The net benefit of Branded Calling to service providers is that it presents a valuable new revenue opportunity for their voice calling operations, for businesses the promise of dramatically increased answer rates (there are reports indicating that customers are 105% more likely to answer calls that are branded), and for call recipients a compelling new mechanism of engagement and trust with the brands and companies they do business with.
The benefits of Branded Calling include:
- A New Source of Revenue for Carriers
- Mitigated Call Blocking and Spam Mislabeling of Calls
- Increased Brand Loyalty
- Increased Brand Awareness
- Enhanced Customer Engagement
- Increased Customer Trust
- Enhanced Security against Fraud
- Dramatically Improved Call Answer Rates
The SIP Forum’s BRANDED CALLING SUMMIT will host a number of unique webinars that examine, explore and discuss these incredibly important benefits as well as the business and technical challenges that must be overcome and the best practices for rolling out and supporting a successful Branded Calling service.
Who Should Attend the BRANDED CALLING SUMMIT?
The BRANDED CALLING SUMMIT is a must-attend event for operational personnel and engineers from service providers of all stripes, for individuals who are part of the call authentication ecosystem, personnel responsible for managing Enterprise communications operations, and all others that are part of the telecommunications industry, including:
- Telcos
- Major Backbone Providers
- Interconnect and Wholesale Solution Providers
- ISPs
- ITSPs (Internet Telephony Service Providers)
- Cable Operators
- Hosted and Managed Service Providers
- Wireless Network Operators
- International PTTs
- Enterprises
- Customer Care and Contact Center Operators
- Call/Data Analytics Companies
- Application Providers
- Government Agencies and Regulators
- Regulatory attorneys with State and Federal Jurisdictions
- Equipment Manufacturers and Mobile Product Developers
- Device Integration Specialists
- Enterprise Service Assurance and IT/communications Staff
- KYC/Call Vetting Solutions Providers
BRANDED CALLING SUMMIT Topics
The BRANDED CALLING SUMMIT will feature a series of webinars that focus on new Branded Calling solutions, opportunities and best practices; the associated benefits, issues and challenges involving effective identity verification in the branded calling ecosystem; the status of RCD standards work; as well as current governmental regulatory, enforcement and legislative actions and considerations.
BRANDED CALLING SUMMIT Webinar Registrations
The Full Agenda and registrations for the BRANDED CALLING SUMMIT webinars will be officially live in mid-March 2025, roughly three weeks prior to the start of the event. Please note that All registrations will be completely FREE, and you are welcome to register for as many webinars as you wish to attend!
For more information, send an email to brandedcallingsummit@sipforum.org or call +1-203-829-6307.
BRANDED CALLING SUMMIT Sponsors
We are very proud to have the following companies support the BRANDED CALLING SUMMIT through their generous support as event sponsors (additional sponsors are coming onboard soon, so check back for the complete list soon):
Platinum Sponsor
Gold Sponsors
Become a BRANDED CALLING SUMMIT Webinar and Event Sponsor!
There are a very limited number of sponsorship opportunities available for companies offering Branded Calling services and solutions and Identity Verification solutions to the telecommunications industry.
For more information about sponsorship options, please contact Marc Robins, SIP Forum President and Managing Director, at marc.robins@sipforum.org, or call +1-203-829-6307.
For More Information
For more information about the virtual event, please send your inquiry to the event email address at brandedcallingsummit@sipforum.org or contact the Managing Director (see immediately above).
Your email address will be added to the SIP Forum’s “event-info” mailing list so that you can receive news and special updates relating to the event (don’t worry — you can easily unsubscribe if you do not wish to remain on the list).