Best-in-Class KYC and Trusted Customer Experiences with BCID
Best-in-Class KYC and Trusted Customer Experiences with BCIDTM
Thursday, May 21, 2:00pm-3:30pm EDT
Sponsored by:
As enterprises look to restore trust in the voice channel, the Branded Calling IDTM (BCID) ecosystem is gaining traction as a scalable solution for verified identity and enhanced call experiences. This session will provide updates on the BCID ecosystem, including adoption trends and recent momentum across carriers and enterprises.
The discussion will include a fireside chat with an ecosystem partner on best practices for enterprise vetting and KYC, with a focus on balancing strong security standards and a seamless onboarding experience. The session will also highlight real-world use cases in high-trust industries, including alarm notification scenarios, to illustrate the practical impact of BCID.
Attend this multi-part webinar to:
- Learn how trusted caller identity and best-in-class KYC are reshaping compliance and restoring confidence in enterprise voice communications.
- Get practical insights into anti-spoofing compliance—from policy to implementation—directly from industry and security leaders.
- See real-world BCID use cases in action, including critical alerts, and alarm notifications.
- Discover how the BCID ecosystem enables scalable, industry-wide collaboration to combat fraud and protect customers.
Webinar Presenters
John is Vice President of Technology and Cybersecurity at CTIA. He leads efforts to help the wireless industry secure its networks and devices against cybersecurity threats, implement industry technology programs, and advocate for sensible and practical regulations based on industry led solutions. He founded the industry’s Cybersecurity Working Group (CSWG) and serves as CTIA’s primary leader with government agencies on cybersecurity. During his tenure he deployed national technology programs for secure branded calling, contraband device interdiction, anti-theft device security, the Location Accuracy Industry Test Bed for 911 services, the 5G Security Test Bed and the IoT Cybersecurity Certification program.
He holds the Bell Labs President’s Award for Innovation and was awarded several Bell Labs patents in the field of wireless network optimization, network design and RF technology. Marinho is the retired Chairman of the TIA TR45 Standards Committee and is the recipient of the CTIA and TIA Industry Service Award for his efforts in setting wireless industry standards. He holds degrees from the Rutgers Graduate School of Management and the New Jersey Institute of Technology in electrical engineering.
Michelle James, the moderator of this webinar, is a graduate of the University of Texas at Dallas with a degree in Economics & Finance, has over 20 years of experience in the wireless industry. Since joining CTIA in 2018, she has led key initiatives that foster collaboration and drive industry services across the wireless ecosystem. Most recently, Michelle played a pivotal role in launching Branded Calling ID (BCID), a program designed to enhance customer trust and brand visibility through branded caller identification. She also leads the Reverse Logistics & Service Quality (RLSQ) efforts, which deliver uniform grading scales, certified repairs, and standards-based service quality for device repair.
In addition, Michelle was instrumental in launching the “IoT Network Certified for Smart Connected Infrastructure” program, which establishes industry-driven cybersecurity standards for IoT devices, ensuring secure and reliable connectivity. Her leadership in Smart Cities initiatives further empowers communities in their connected journeys, fostering collaboration and innovation across the sector. Michelle’s work continues to drive progress in the wireless industry, blending strategic vision with a deep commitment to enhancing service quality, cybersecurity, and the connected future.
Clifford Dice is the President, CEO, and Founder of DICE Corporation, where he has led innovation in safety and security solutions for over 40 years, serving organizations across North America. A Bay City, MI native, Cliff founded DICE Corporation after developing a breakthrough software solution for the security monitoring industry. He has since driven the creation of more than 70 software modules and services, helping position DICE as a leader in alarm monitoring, video surveillance, and cloud-based solutions.
