Skip to content
HomeNews & EventsSIPNOC 2022 OverviewSIPNOC 2022 ScheduleIdentity Verification: Rich Call Data, Registered Caller, Global SHAKEN: Opportunities, Challenges and Best Practices

Identity Verification: Rich Call Data, Registered Caller, Global SHAKEN: Opportunities, Challenges and Best Practices

Special Two-Part Session: Identity Verification: Rich Call Data, Registered Caller, Global SHAKEN: Opportunities, Challenges and Best Practices

Wednesday, March 23, 3:00pm – 4:30pm EDT

Sponsored by:

Keeping the voice ecosystem safe and attractive for consumers and business is an objective we all share. Progress with STIR/SHAKEN, centralized caller verification via Registered Caller and the emergence of rich call data, all of which is having a significant impact on the way we connect and communicate, are the topics of this two-part session.

Part One – SHAKEN Goes Global: Opportunities and Challenges for Service Providers and Regulators Worldwide

The first part, SHAKEN Goes Global: Opportunities and Challenges for Service Providers and Regulators Worldwide, will discuss the need for a set of shared, technological best practices that extend across country borders. A panel of industry leaders will discuss how brand identifiers, policy administrations, associations, regulators and service providers are turning unknown, legitimate callers into a known and trusted entity. As the global telecommunications industry continues to work together in a coordinated approach, legitimate callers will begin to feel more confident that their calls will be answered. 

Part One Featured Speakers

George Cray, Sr. VP, iconectiv

Serving as Part One Moderator, George Cray is the Senior Vice President of Information Solutions, Products and Services at iconectiv. He leads a team of product managers responsible for iconectiv’s platforms and several industry registries. 

Cray has over 30 years of experience providing product, sales and service solution strategies to telecom network management firms and top tier service providers. He previously held leadership roles at JDS Uniphase (now Viavi Systems), Bell Atlantic (now Verizon) and Bellcore. Cray had expanded roles starting in systems engineering and growing to lead global product line management, sales and marketing organizations over his career.  Cray holds a Bachelor of Engineering from Stevens Institute of Technology and a Master of Business Administration in finance from Rutgers University.

Jim McEachern, Principal Technologies, ATIS

Jim McEachern is an expert in the governance of the SHAKEN anti-spoofing protocol and an advisor to the Alliance for Telecommunications Industry Solutions (ATIS).

The Signature-based Handling of Asserted information using toKENs, otherwise known as SHAKEN, is a mechanism that enables a digital ‘signature’ to be added to voice calls, so the origin of the call can be confirmed by the telco that terminates it. It is hence a method that tackles the issue of caller ID spoofing and all the nuisance calls and frauds associated with spoofing. ATIS is a Governance Authority, meaning it plays a vital role in ensuring signatures are authentic. Jim has enjoyed a long and distinguished career with a sharp focus on technical and standards-related topics in the telecommunications industry. Prior to working with ATIS, Jim spent 13 years in technical roles at Bell Northern Research and 16 years in engineering and standards roles at Nortel. Jim also served a one-year term as President of the MultiService Forum (MSF), a standards organization dedicated to interoperability testing, and he continues to serve on the MSF Board of Directors.

Gunnar Halley, Assistant General Counsel, Microsoft

Gunnar Halley is Assistant General Counsel at Microsoft. Gunnar is an experienced attorney with a history of working in the computer software, information technology, and telecommunications industries on a global scale, and is skilled in product counseling, regulatory matters, compliance, public policy, contract negotiation, and strategic planning. Gunnar graduated from Georgetown University Law Center and from the Georgetown University School of Foreign Service.

Greg Rogers, Deputy General Counsel, Bandwidth

Greg is Head of Global Policy and Regulatory Affairs for Bandwidth Inc. in Bandwidth’s office in Denver, CO. Greg is primarily responsible for Bandwidth’s wide array of regulatory and public policy matters at all levels of government both domestically and internationally. Bandwidth is a multi-faceted communications service provider that operates a nation-wide all IP-based network in the U.S. from its headquarters in Raleigh, NC. CLEC, LLC. is a Bandwidth affiliate that operates a CLEC with a local PSTN interconnection and NANP footprint that spans the 48 continental states. Bandwidth’s CLEC network is a critical component of its full suite of VoIP and SMS/MMS service offerings. Bandwidth also operates a nation-wide 911 VPC network aimed at supporting emergency calling for IP-enabled services. As a wholesale provider, Bandwidth is also one of the largest Toll Free Resporgs in the country. Greg has been at Bandwidth since 2010. Prior to joining Bandwidth, he was Senior Corporate Counsel for Level 3 Communications for over a decade. Greg is a graduate of the University of Colorado School of Law in Boulder, CO.

Part Two – Rich Call Data (RCD) Best Practices: Building Trust for Future Success

The second part, Rich Call Data (RCD) Best Practices: Building Trust for Future Success, will be a panel discussion with representatives from iconectiv, CTIA and Tier 1 service providers. For mobile devices, RCD is poised to help ensure that calls are recognizable thanks to an enhanced caller ID display that includes a company’s name, logo and intent of call.  During this session, attendees will learn why combining RCD with calling verification (powered by the STIR/SHAKEN framework and protocols), is an important step forward in combating fraud and re-building consumer trust in communications and how Registered Caller™, the industry-backed centralized telephone number registry, is foundational for powering trusted RCD by enabling pre-call telephone number and brand vetting and validation.

Part Two Featured Speakers

John Haraburda, Principal Solutions Engineer Director, iconectiv

Serving as Part Two Moderator, John Haraburda is the Principal Solutions Engineer Director at iconectiv, and is responsible for managing critical business operations and spearheading business development to help customers solve real world problems. John supports the iconectiv TruNumber Protect and Routing solutions which bring network and margin optimization to operators around the world. By proactively addressing traffic in the operator network, iconectiv enables our customers to mitigate risk for fraud; maximize their margins and efficiencies; and optimize the performance of existing staff and systems. 

John has extensive experience in bringing revenue assurance and fraud solutions to the global market. Prior to iconectiv, John served in roles as Product Line Management and Solutions Engineering; Head of Revenue Assurance and Fraud; and management positions in billing, program management and finance.  John holds a Master of Business Administration in international business from American University and a Bachelor of Arts from George Mason University.

John Marinho, VP Technology and Cybersecurity, CTIA

John is Vice President of Technology and Cybersecurity at CTIA. He leads efforts to help the wireless industry secure its networks and devices against cybersecurity threats, implement industry technology programs, and advocate for sensible and practical regulations based on industry led solutions. He founded the industry’s Cybersecurity Working Group (CSWG) and serves as CTIA’s primary liaison with government agencies on cybersecurity. During his tenure he deployed national technology programs for anti-theft device security, the Location Accuracy Industry Test Bed for 911 services, and the IoT Cybersecurity Certification program. He holds the Bell Labs President’s Award for Innovation and was awarded several Bell Labs patents in the field of wireless network optimization, network design and RF technology. Marinho is the retired Chairman of the TIA TR45 Standards Committee and is the recipient of the CTIA and TIA Industry Service Award for his efforts in setting wireless industry standards. He holds degrees from the Rutgers Graduate School of Management and the New Jersey Institute of Technology in electrical engineering.

Lulia Barakat, Senior Manager, Verizon

Lulia Barakat is Senior Manager, Network Infrastructure Planning, at Verizon.

Lulia has the privilege of working with leading engineers to develop architectural design, testing, and implementation of various robocall mitigation strategies such as STIR/SHAKEN, network and customer blocking solutions, as well as tools and analytics.  

As a founding member of the USTelecom Robocall Working group established in 2015, Lulia and her industry peers  collaborate on traceback to find the sources of illegal traffic.  She is proud to be on the forefront of innovative technology to improve the lives of our customers.  The passion and energy to address fraudulent robocalls also spills over to other fights against cancer, domestic violence and educational inequity.

Upcoming Events